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Meta Pixel, a tracking tool from Meta (Facebook), allows you to measure and optimize your ad campaigns. By using Custom Code Inserter, you can place the pixel code in your website and start tracking user actions and build audiences.

Here are the guiding for setting up Meta Pixel using Custom Code Inserter SGTLab:

Go to your Meta Business account and navigate to Events Manager. From there, select your Pixel and copy the base Pixel code.

Open the Custom Code Inserter SGTLab app on your Shopify store and set up as the following:

• Title: Name it something easy to recognize like "Meta Pixel."

• Description: Write a note like "Base Pixel tracking code for the entire store."

• Add this code to: Choose Entire Store to ensure the Pixel fires on every page.

• Code Details: Paste the Pixel code into the Header field. This ensures it loads early when customers visit your site.

Don't for get to click Save.

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Now your Meta Pixel is installed across your store, ready to track important customer actions like page views, add-to-carts, and purchases — helping you run more effective ads and retargeting campaigns!