If you are a Shopify store owner, you must have known that the customers are your first priority. So if you want to find out what your customers think, it’s important to think hard about the strategies for gathering feedback and, more importantly, turning it into action.
What is customer feedback?
Customer feedback is the impressions the customers provide after utilizing a product, service, or brand, for example. It helps consumers to express exactly what they like and dislike about your business, allowing you to know where you should improve and take action.
You can collect customer feedback in a variety of ways, such as direct chat, surveys, reviews given through customer service email, and social media conversations.
When collecting feedback from customers, you should consider the most appropriate manner to approach them. Here are some suggestions that may assist you in this process.
1. Make it easy to provide feedback
The reality is that the probability of a customer leaving feedback is extremely low. It’s not rare to see a branch website sold over 1000 products but receive less than 50 feedback on their website. Because customers are reluctant to fill out long surveys, the customer experience survey should be short and to the point. For example, the selection type,…
2. Offer discount for feedback
When business A offers a discount in exchange for feedback and business B asks for feedback but offers nothing, it is predicted that business A will receive more feedback than business B. Even if some customers do this half-heartedly, you may still be able to tell whether or not they are potential customers.
3. Email the customer right after feedback.
You should create an automated system that replies to positive emails and forwards negative emails directly to customer service so that you can respond quickly to any consumer who was displeased with their experience so that they would feel like you genuinely care about them.
4. Create customer satisfaction grading system
When it comes to a quick assessment, the grading system can be quite effective, and you will be able to easily filter out which consumer is having a problem. Preparing one for each part and one to summarize all of them would also be a good idea.
Conclusion
Your ultimate goal may be to improve a company’s image, increase product sales, or get your company off to a good start. Whatever it is, if you can set the proper approach to consumers, you will never miss an opportunity for improvement.
Quynh Nguyen
A passionate content writer specializing in marketing and content marketing strategies. Expertise in crafting compelling narratives helps elevate brands and engage audiences effectively.